Royalty.

Nike has released a commercial with King James and a quick cameo by Weezy F. Baby.

The video is inspired by Lebron’s pregame ritual of throwing talcum powder into the air as he stands in front of the scorers table. He does this regardless of whether he’s about to play at home or away.

Nike has released this spot in order to push Lebron’s new shoe: Zoom LeBron VI.

The video was produced by Wieden+Kennedy, an ad agency hailing from Portland, Orgeon.

You should know this by now.

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