Christian Rich – Countdown.


Christian Rich – Countdown (U.S. Single). Download HERE.

After Kehinde (one half of Christian Rich) sent us this track today, we asked him how he was doing.

“Extremely well. God is good.” You can’t really get any better than that. Let us explain why.

Kehinde and his twin brother, Taiwo, actually immigrated to the U.S. from the Nigerian slums. Their living conditions were so bad that sewer pipes literally ran through their home. It probably didn’t help that at the age of six, the twins’ mother became extremely sick.

We spent a good chunk of our childhood there; enough to remember the hardships. That experience made us who we are right now. We saw so many negative, as well as positive things, that when we came to the States it was a joke to us.

Screw The Great Gatsby. Christian Rich is the new face of the American Dream … with a hip hop twist.

Adapting the group’s name from famed designer Christian Dior, Taiwo’s “Christian” (since he’s the main face of the duo’s music) while Kehinde’s “Rich” (as he takes care of all the business). Get it?

While both brothers produce all of the beats and vocals together, they think it’s better to give their audience just one person to focus on. Kehinde explains:

I noticed when there is one person to focus on, people’s attention span is longer and they assimilate to that better. Whenever there’s a duo, one of them goes solo anyway.

Now that you know Christian Rich a bit better, you’re going to appreciate their music even more.

If you like what you hear, download their Decay Mixtape HERE.

You should know this by now.


2 Responses

  1. that write up was smooth as shit.

  2. Appreciate that, Modi.

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